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(More customer reviews)Many people might not know about this book since it was released in early September of 2001. But Ronin Ro's Bad Boy is a must-read work. Instead of rehashing details about the coastal rap rivalry he already covered in Have Gun Will Travel, Ro presents an entirely different tale, in an intriguing new voice, but with the same eye for the telling detail. For the first time, a book details every stage of Puffy's career--Ro describes his days as an ambitious aspiring music executive, his first steps at R&B/rap label Uptown and his apprenticeship under Andre Harrell, his contributions to the rap remix format, his rise in the industry(precipitated by well-placed acquaintances at various rap magazines), and his relationship with the late rapper Notorious BIG (covered through a mix of Big's lesser-known interviews and compelling and exciting interviews with label insiders, associates and more). Bad Boy also reveals the creative process behind the label's string of hit albums during the 1990s, how Puffy marketed and--in some cases--watered down his artists' music and how he scrambled to save face after some, including The Lox and Mase, abruptly left the label and the man who claimed to have made them famous. Anyone expecting another book-length retread of the Bad Boy Death Row beef might want another book. Bad Boy is more than that. For a balanced look at Sean "Puffy" Combs and the empire he tried to build, the most in-depth portrait of Biggie Smalls ever offered, and a gripping account of Puffy's 2001 criminal trial, read this book.
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